The Kansas City Chiefs and two-time MVP Patrick Mahomes have become the NFL’s hottest attraction for television audiences.
If the announcement of the 2024 schedule — which sees the Chiefs playing every day of the week except Tuesday — was not evidence enough, NFL broadcast planning vice president Mike North made the point clear during a media call on Thursday morning.
“They’re Cowboys-level assets right now,” he said of the Chiefs. “Knowing that everybody’s going get a certain number of them, being able to pull two Kansas City games out of the mix, put them in a TBD-black box kind of holding spot for the Saturday-Wednesday round robin at the end, we wanted to make sure that we still felt like we could deliver quality Kansas City inventory to NBC.